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People love to be active. Let’s keep it that way!

There are now many styles of helmets to choose from, old and new, but only the new generation of helmets is equipped with

the MIPS


(Multi-directional Impact Protection System)



is a revolutionary technology, adding more protection. To

identify the new generation of helmets, look for the little yellow MIPS



How you fall if you fall –

Most helmets are tested only by dropping them vertically onto a flat surface. MIPS


technology is the hard-earned result

of over 19 years of studies and testing by some of the world’s leading researchers and brain surgeons, based on a different

principle – reality. Because in reality when you fall, your head usually hits the ground at an angle, creating a rotational force

that leads to strain in the brain. With MIPS


, the helmet can absorb more of that rotational force, adding better protection

than helmets not equipped with MIPS



Mimicking the brain –

The secret behind MIPS


’, patented technology derives from the human brain. The brain is surrounded by a low-friction

cushion of cerebrospinal fluid that protects it by allowing it to slide slightly on impact. MIPS


imitates the brain’s way of

protecting itself by giving the helmet its own low-friction layer between the outer shell and the liner, which also slides to absorb

a portion of the energy created by an angled blow to the head. This can reduces the rotational force otherwise transmitted

to your brain. The combination of the brain’s own protection and MIPS


therefore provides more protection than a helmet

without MIPS


technology. Very simple and very effective. MIPS


mirrors the brain’s own intelligent protection system and

provides an additional element to helmet safety.

Land on your feet, even when you don’t.



patented technology was developed by some of the world’s leading researchers in biomechanics and neuroscience

at the Royal Institute of Technology (KTH) and the Karolinska Institute in Sweden. You can see for yourself the difference

in an angled impact between helmets with and without MIPS


. With exactly the same speed and angle, the results are very

different. The pictures speak for themselves – the more red areas, the more strain in the brain. Gain peace of mind by helping

to protect your brain with a new standard of technology currently on the market, MIPS



When it comes to safety, a helmet with MIPS


is the obvious choice.



integrated layer