2022 Apparel

MEE T THE DOCTORS , AND SC I ENT I ST S DON MORGAN Physicist Don Morgan is the inventor of Conehead technology. Morgan has spent more than 20 years researching the effectiveness of motorcycle and bicycle helmets and developing the new shock absorbing foam liner for helmets. DR . DAN I E L PL AN T PhD MENG MA Dr. Plant is a mechanical and industrial design engineering expert and Entrepreneur Fellow of the Royal Academy of Engineering, London UK. He invented RHEON, the “active” strain-rate sensitive material revolutionizing the “impact energy control” space. Studies have shown that the majority of impacts occur on the forehead or side of the head. To help combat these impacts, the Formula development team incorporated lower density expanded volume EPS (thicker EPS) in these critical zones. This expanded volume EPS provides improved suspension for impacts. E XPANDED VOLUME EPS The Formula’s first line of defense is an extremely strong and lightweight 12K carbon fiber shell. 12K carbon fiber refers to 12,000 carbon filaments per band. Carbon fiber is strongest when it is flat. Wider carbon fiber bands woven together produce a flatter result with less dips and rises inherent in a woven material. The reduction of these dips and rises creates less areas for resin to pool. Less resin equals less weight. The result is an extremely lightweight shell with superior penetration resistance to common 3K carbon fiber. 12K CARBON F I BER SHELL Like a crumple zone, Conehead technology absorbs and dissipates impact forces more effectively than traditional EPS helmet liners. Conehead technology produces more progressive energy absorption through a broader range of impact scenarios. The Formula has six critical zones of Conehead EPS. Each zone has a uniquely fine-tuned combination of EPS densities for a more progressive response to impacts specific to that region of the helmet. CONEHEAD TECHNOLOGY ENERGY CELL S ENHANCED BY Impact Energy Cells maximize absorption of low speed linear and rotational impacts. Their unique shape and maze-like structure allow them to compress and shear. This slight movement maximizes absorption of low speed linear and rotational impacts reducing overall brain stress. These Energy Cells are made of RHEON, an “active” strain-rate sensitive material that efficiently absorbs and dissipates energy as it deforms. RHEON’s adaptive chemistry reacts instinctively to control energy and change its behavior depending on the severity or direction of an impact. x X X X X 45 STREET HELMETS OFFROAD HELMETS COLD WEATHER HELMETS HELMET ACCESSORIES COMMUNICATION ELECTRONICS EYEWEAR STREET APPAREL OFFROAD APPAREL SNOW APPAREL BASELAYER / HEATED GEAR GLOVES FOOTWEAR PROTECTIVE BACKPACKS / GEAR BAGS CASUAL ACCESSORIES PROMOTIONAL INDEX OFFROAD HELMETS